"Channel groups" are rule-based definitions of the various sources that drive traffic to your website. They allow you to effectively monitor the performance of all the traffic-bearing avenues leading to your site.
Channel groups within Shoplift are constructed with the same rulesets as Google Analytics (GA4). The full list of channel groups and their logic as reported within Shoplift is as follows:
|
Channel group
|
Definition
|
|---|---|
|
Direct
|
Source exactly matches "(direct)"
AND
Medium is one of ("(not set)", "(none)")
|
|
Paid Shopping
|
Source matches a list of shopping sites
OR
Campaign Name matches regex ^(.(([^a-df-z]|^)shop|shopping).)$)
AND
Medium matches regex ^(.cp.|ppc|retargeting|paid.*)$
|
|
Paid Search
|
Source matches a list of search sites
AND
Medium matches regex ^(.cp.|ppc|retargeting|paid.*)$
|
|
Paid Social
|
Source matches a list of social sites
AND
Medium matches regex ^(.cp.|ppc|retargeting|paid.*)$
|
|
Paid Video
|
Source matches a list of video sites
AND
Medium matches regex ^(.cp.|ppc|retargeting|paid.*)$
|
|
Display
|
Medium is one of (“display”, “banner”, “expandable”, “interstitial”, “cpm”)
|
|
Paid Other
|
Medium matches regex ^(.cp.|ppc|retargeting|paid.*)$
|
|
Organic Shopping
|
Source matches a list of shopping sites
OR
Campaign name matches regex ^(.(([^a-df-z]|^)shop|shopping).)$
|
|
Organic Social
|
Source matches a regex list of social sites
OR
Medium is one of (“social”, “social-network”, “social-media”, “sm”, “social network”, “social media”)
|
|
Organic Video
|
Source matches a list of video sites
OR
Medium matches regex ^(.video.)$
|
|
Organic Search
|
Source matches a list of search sites
OR
Medium exactly matches organic
|
|
Referral
|
Medium is one of ("referral", "app", or "link")
|
|
Email
|
Source = email|e-mail|e_mail|e mail
OR
Medium = email|e-mail|e_mail|e mail
|
|
Affiliates
|
Medium = affiliate
|
|
Audio
|
Medium exactly matches audio
|
|
SMS
|
Source exactly matches sms
OR
Medium exactly matches sms
|
|
Mobile Push Notifications
|
"Medium ends with ""push""
OR
Medium contains ""mobile"" or ""notification""
OR
Source exactly matches ""firebase"""
|
|
Cross-network
|
Campaign Name contains "cross-network"
|
|
Unassigned
|
Includes any traffic not categorized into the above
|
For a list of websites included in each channel group, refer to Google Analytics documentation on source sites.
If you would like to learn more about the underlying logic that provides the filters for various channel groups, refer to the official Google Analytics documentation on Channel groups.